The month of Plastic Awareness began with the Kick-off Reception on September 7th 2018 at the Dutch Consul General Residence where more than 80 participants from all sectors of society attended. The responses and positive reactions were immediately felt. It became clear that plastic pollution is
a crucial issue and a challenge that needs to be tackled with the support of all actors of society.
At the Kick-off reception, the Plastic Diet Challenge was announced.
The aim of the Plastic Diet was to create awareness about the regular use of plastics and create ambassadors for change. The diet was a contest between participants to reduce the number of single-use plastics used during the day. The messaging consisted of an online survey, tips and tricks sent by email for consumers to assess the quantity of plastic used every day at home and office to reduce plastic use and to challenge themselves in applying the practical recommendations. Weekly feedback on participants’ actions were recorded and shared amongst the participants.
World Clean Up Day
On September 15th, the Rethink Plastic team joined efforts
With the British International School of Ho Chi Minh City (BIS), to participate in the World Clean Up Day 2018.
Prior to the World Clean Up Day, the Dutch School ran an educational program from ReThink Plastic which inspired many children to join the clean up. In total, more than 200 people attended the event with eagerness, enthusiasm and determination to clean up the Thao Dien area.